Mission critical. Attract new members.
LeTip International is a professional networking organization with local chapters all over the country. Members grow their businesses by passing each other warm leads. So, the more quality members in each chapter the better the chances are each member will make more money.
The Chicago group was due for a website overhaul to help the new member recruitment cause.
As the downtown Chicago LeTip resident web designer and creative driver, I took on the challenge to design a new website.
The mission. Showcase benefits.
The concept became "The Power in numbers". Compelling stats and a rally cry for more members as a means for growing each other's businesses. We now have a new platform to promote ourselves, grow the chapter.